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Our History
At Bundaberg Brewed Drinks, we have a long history of creating premium, craft-brewed drinks that dates back generations. Here are some highlights of our journey and successes so far.
1968
Neville and Gladys Fleming together with their son Cliff & daughter-in-law Lee Fleming purchased Electra Breweries (Bundaberg) Pty Ltd, a bottling and fermenting business.
1973
In 1973 Electra Breweries moved operations from Electra Street to its present location at 147 Bargara Road, Bundaberg.
1970's & 1980's
During the 1970’s & 80’s most of our company’s focus revolved around the local market, manufacturing and selling franchised drinks in Bundaberg and Maryborough.
1980's
Production of our Ginger Beer expanded in the 1980’s when we secured distribution in Australian and New Zealand supermarkets.
1985
Neville and Gladys Fleming retired in 1985, handing the reigns to the next generation of our family, Cliff and Lee Fleming.
1987
Exciting times as we began exporting our premium, non-alcoholic drinks around the globe.
1995
We changed our company name to ‘Bundaberg Brewed Drinks’ developing a distinctive, local brand. We also introduced the ‘Brewed to Be Better’ promise, highlighting our key point of difference, brewing.
1997
After 25 years, the local route business that was the cornerstone of our company in the early days was closed. This presented a new opportunity to focus on becoming an international brewed beverage manufacturer.
2005
The ‘Bundaberg Barrel’ was built alongside our brewery as a tourist attraction showing visitors how Australia’s number one ginger beer is made. The popular tourist facility includes interactive displays and educational material highlighting the unique brewing process that creates the distinct flavour of our most popular drink.
2006
This was the year we really started to enjoy international success, exporting to over 30 countries around the world including New Zealand, United Kingdom, United States of America, Singapore and beyond.
2007
Bundaberg Brewed Drinks reaches its highest recorded sales to date.
2012
Due to the success of the Cafe range, the flavours were extended to include Passionfruit and Lime.
2012
A ground-breaking moment for our family-owned business, as we secured our first sales to US giant Costco.
2014
Sleek, new ‘Squat’ cans of our famous Ginger Beer are introduced on Qantas flights.
2014
More new brews hit the market. These include two old school recipes; Traditional Apple Cider and Traditional Lemonade. Plus the addition of Pineapple and Coconut, a refreshing new taste in time for Summer
2015
All of our drinks are now available in the iconic Bundaberg stubbie bottles.
2017
A new brew is launched. Tropical Mango is the refreshing new flavour, perfect for summer.
2019
We released our limited-edition Ginger Beer and Lemon Myrtle brew as part of our 50-year birthday celebrations as a proud Australian family business.
2020
In response to consumer and bartender interest, we launched a 200ml Ginger Beer Mini Can in time for the Australian summer.
2021
High demand for our Ginger Beer Mini Can led to three new brews being added to the line up – Passionfruit, Pink Grapefruit and Lemon, Lime & Bitters.
2022
Bundaberg Brewed Drinks was named the 2022 Queensland Export of the Year at the Premier of Queensland’s Export Awards.
2023
We opened the doors to our new Master Brewery, located in the town we share our name with Bundaberg. The new brewery allowed us to increase our production ability, meeting both domestic and export market growth.
2024
Our Founder and Master Brewer, Cliff Fleming, was named a Member of the Order of Australia (AM) for his significant service to business and the community of Bundaberg.
2025
The launch of our low sugar Refreshingly Light range marked a new chapter for our business. The first brew offerings part of the range included Brewed Raspberry + Pomegranate, Brewed Apple + Lychee and Brewed Lemon + Watermelon.